JOORIE

A red rose is an icon of perfection, of strength.
A red rose reflects magnificence, truth.
A red rose is the essence of love.
A red rose is… Joorie.

Never mistreated, never neglected, never abandoned.
Joorie is our red rose in all shades of love – caring and confident.
She is strength and gentleness, radiance and confidence.
She is beauty giving herself, unconditionally.

“While creating Joorie, I kept reliving memories of the country house where we spent summers as a family. Two acres of land surrounded that small house, bordered by towering pine trees. Berries, figs, jasmine, petunias, chamomile and lavender grew in the gardens… but the absolute queen was only one: a rose plant that gave red flowers of unprecedented beauty. I visited it every day, enchanted by its velvety petals and the sensual scent it gracefully exuded.”
– Moe Khalaf, Founder and Creative Director of Kajal Joorie Eau de Parfum.

That rose, that memory, became the beating heart of Kajal Joorie. Together with perfumer Alix Miral (Drom), a sophisticated and profound composition was born.

The opening scent is spicy and enveloping, with nutmeg and cloves, enlivened by lemon and bergamot peel. Hints of ginger and pepper add character and persistence. The heart is a sumptuous rose, embraced by fruity (almost banana-like) Ylang-Ylang and the delicacy of orange blossom. The base of this Arabian niche fragrance unveils a warm and persuasive honeyed note, harmonized by musk, tonka bean and an elegant mélange of sandalwood and cedarwood, leaving a deep, enveloping trail that is impossible to forget.